{"id":54083,"date":"2026-05-04T11:00:37","date_gmt":"2026-05-04T15:00:37","guid":{"rendered":"https:\/\/www.newamerica.org\/?post_type=insight&p=54083"},"modified":"2026-05-04T10:15:08","modified_gmt":"2026-05-04T14:15:08","slug":"four-ways-to-protect-yourself-from-the-deepfakes-taking-over-the-internet","status":"publish","type":"insight","link":"https:\/\/www.newamerica.org\/insights\/four-ways-to-protect-yourself-from-the-deepfakes-taking-over-the-internet\/","title":{"rendered":"Four Ways to Protect Yourself from the Deepfakes Taking over the Internet"},"author":13,"parent":0,"menu_order":0,"template":"","issue_tax":[78],"topic_tax":[64,108,111,116],"program_tax":[147],"project_tax":[],"person_tax":[575],"podcast_show_tax":[],"insight_type":[3849],"fellowship_tax":[],"award":[],"class_list":["post-54083","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_type-the-thread"],"acf":{"details":{"hero_type":"small-image","abstract":"Deepfakes are now being widely used online\u2014even by the government. A tech policy analyst shares four tips to spot them and limit their harms.","subheading":"","read_time":"","watch_time":"","podcast_player":"","apple_podcast_link":"","spotify_podcast_link":"","podcast_link":null,"listen_time":"","youtube_id":"","":null,"featured_image":54100,"add_image_caption":false,"caption":"","pdf_version":null,"helper_taxonomies":{"issue_tax":[78],"topic_tax":[116,64,111,108],"program_tax":[147],"project_tax":false,"person_tax":[575],"fellowship_tax":false,"event_type":false,"location":false,"insight_type":[3849],"award":false,"podcast_show_tax":false,"person_type":false,"demographic_key":false,"survey_topic":false,"organization":false},"media_inquiry":false,"media_inquiry_title":"","media_inquiry_email":""},"page_layout":[{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":null,"component_wysiwyg":{"add_background_color":false,"content":"An ad by Senate Republicans shows a Democratic candidate\u2019s dramatic reading<\/a> of his own past social media posts. On blurry security camera footage, a dog pushes an infant out of the path of a falling chandelier. A clip of a showdown between Superman and The Boys\u2019<\/i>s Homelander makes you do a double-take and a quick Google search for a crossover that doesn\u2019t exist.\r\n\r\nYou\u2019re scrolling on TikTok, but something seems off. None of this content is real.\r\n\r\nFrom political campaigns embracing the use of <\/span>synthetic media<\/span><\/a> to everyday users wielding powerful generative-AI tools, America is being <\/span>dragged relentlessly<\/span><\/a> into a new reality: one where anyone can generate fake videos and images that spread quickly over social media with just a click, and where the voice you\u2019re talking to <\/span>might not be real<\/span><\/a>\u2014even if you\u2019re communicating in real-time.\u00a0<\/span>\r\n\r\nThe ability to spread fake content isn\u2019t new. Airbrushing and photo editing have existed for decades, and videos have long been <\/span>used to spread propaganda<\/span><\/a> and lies. But today, deepfakes can be anywhere and everywhere online. When George Orwell warned us against questioning the evidence of our eyes and ears, did he envision a world where that evidence might be a lie?\u00a0<\/span>\r\n\r\nThe rapid diffusion of advanced deepfake technology <\/span>threatens our privacy<\/span><\/a>, political stability, and democratic norms by casting doubt on everything we see online. Deepfake <\/span>fraud and scam attempts<\/span><\/a> have surged, with certain already vulnerable groups <\/span>most at risk<\/span><\/a>. One report found that deepfake fraud cost over <\/span>$200 million in financial losses<\/span><\/a> in the first quarter of 2025 alone. Fakes showing unsavory or illegal behavior can be used to <\/span>unjustly accuse<\/span><\/a> individuals of all kinds of crimes. And women are disproportionately<\/a> at risk of having damaging <\/span>deepfaked pornographic images<\/span><\/a> created of them without their consent.\u00a0<\/span>\r\n\r\nSchools and other institutions are <\/span>struggling to address<\/span><\/a> this rise in deepfaked non-consensual <\/span>intimate imagery<\/span><\/a>, which makes up the majority of deepfakes online. Federal agencies and governing bodies have released guidelines on <\/span>digital identity proofing<\/span><\/a> and <\/span>authentication and detection technologies<\/span><\/a>. And there\u2019s still plenty of terrain left unexplored.\u00a0<\/span>\r\n\r\nOn social media, <\/span>requests to help identify<\/span><\/a> deepfakes have soared as the average person\u2019s online feed becomes clogged with AI-generated \u201cslop.\u201d Every day it becomes harder to recognize deepfaked content in our everyday lives. One <\/span>McAfee survey<\/span><\/a> found that most people don\u2019t think they could tell the difference between a real and cloned voice, and in practice, people are <\/span>poor at identifying<\/span><\/a> deepfaked content. As the technology matures, the lingering forensic tells are being iterated away.<\/span>\r\n\r\nSo we can\u2019t guarantee a <\/span>positive ID of a digital fake<\/span><\/a>\u2014but nor can we afford to throw up our hands. Practicing <\/span>basic cybersecurity<\/span><\/a> and online hygiene still goes a long way: Protect your passwords, use multi-factor authentication, avoid suspicious links, and don\u2019t share sensitive information online. It\u2019s worth looking for common visual cues and maintaining a level of healthy skepticism above all else. Although institutions will need to create guardrails around fair and safe AI use, there are tactics individuals can take to guard themselves and their loved ones online.\u00a0<\/span>\r\n\r\n1) Examine content carefully. <\/b>Although AI-generated deepfakes without visual tells are on the rise, it\u2019s still worth checking for the obvious signs. <\/span>MIT suggests<\/span><\/a> looking out for odd lighting without a clear source and for unusual shines. Most deepfakes are of human faces, and AI models still often struggle with the finer details of human hair and skin texture. A guide by <\/span>the American Bankers Association and the FBI<\/span><\/a> notes blurry or distorted facial features, strange lip movements or blinking, or audio-visual mismatches as potential signs of deepfaked media. Sometimes backgrounds are nonsensical, text is unintelligible, or the depiction doesn\u2019t follow the normal rules of physics. Sometimes it\u2019s unlikely something could have been photographed from the angle it appears.\u00a0<\/span>\r\n\r\nResearch shows that while deepfake detectors are better at identifying faked images than humans, <\/span>people are still better<\/span><\/a> at detecting deepfaked videos, and that people get better at identifying deepfakes when they\u2019re <\/span>primed for it<\/span><\/a>\u2014either with an explanation or hands-on practice. That\u2019s where <\/span>deepfake detection sites<\/span><\/a> can come in handy to help you practice and improve. Deepfake <\/span>detection software<\/span><\/a> can also explore geometric inconsistencies or visual noise in an image or video to try to assess whether it\u2019s real.\u00a0<\/span>\r\n\r\n2)<\/b> Pay attention to context clues.<\/b> Caution still goes a long way. Receiving an unexpected phone call? Stop and think before picking up if you don\u2019t recognize the number. Reverse image-search suspicious images. Does something just feel off<\/span> or too good to be true? It probably is.\u00a0<\/span>\r\n\r\nSome kinds of communication\u2014like political content or hot-button issues\u2014should be given an especially close look. An example is the current war with Iran, where <\/span>cinematic AI videos<\/span><\/a> showing the destruction of U.S. troops and allies have been deployed as propaganda tools. Assess the kind of response the content is meant to evoke. Is there an urgent appeal meant to stoke your emotions or impose a ticking clock for action? Scams, deepfaked or not, often rely on your fear and split-second decision-making\u2014so give it some thought before you react or repost.\u00a0<\/span>\r\n\r\n3) Verify sources and claims if you can.<\/b> Nothing\u2019s trustworthy in a vacuum, but there\u2019s always another source to try. See a shocking political video? Check if other credible outlets are reporting the same thing, and trace back their sources. Get an unexpected, alarming text? Try to contact the sender on another platform. Come up with code words with close family and friends. Before you respond to that phone call or voicemail with an urgent financial ask from a friend, try to confirm it\u2019s really them through text, email, or in person. Be wary of spending a cent on a big-ticket item, like a car or rental property, before viewing it in person.<\/span>\r\n\r\n4) Know what to do if you\u2019ve been targeted.<\/b> Deepfakes are easy to fall for by design\u2014and some kinds of abuse, like non-consensual nudes, can take place without any interaction at all. If you\u2019re the victim of a cybercrime, you can file a report at the <\/span>Internet Crime Complaint Center<\/span><\/a> (IC3) run by the FBI. If you find deepfaked intimate content online, reach out to the platform or site owner; many have terms of service that may require them to take the content down. Report crimes to law enforcement, and seek legal advice\u2014including from local legal aid organizations\u2014to understand which laws in your location can protect you. Other organizations, like the <\/span>Cyber Civil Rights Initiative<\/span><\/a>, exist to support you if you\u2019re not sure where to go.<\/span>\r\n\r\nAs technology develops, the potential for error or fraud becomes clear. Systems change, some more quickly than others. Individuals have to adapt.\u00a0<\/span>\r\n\r\nIt\u2019s time for us all to <\/span>adapt to a reality<\/span><\/a> where visual or audio evidence can\u2019t always serve as proof of anything\u2014by using our judgment, practicing good digital hygiene, and always remaining skeptical in a world where the truth can be credibly faked.\u00a0\u00a0<\/span>","":null,"drop_cap":false,"anchor_id":""}},{"acf_fc_layout":"layout_add_component","_acfe_flexible_toggle":null},{"acf_fc_layout":"layout_authors","_acfe_flexible_toggle":null,"component_authors":{"":null,"anchor_id":""}},{"acf_fc_layout":"layout_taxonomies","_acfe_flexible_toggle":null,"component_taxonomies":{"":null,"anchor_id":""}},{"acf_fc_layout":"layout_related","_acfe_flexible_toggle":null,"component_related":{"":null,"anchor_id":""}}]},"yoast_head":"\nFour Ways to Protect Yourself from Deepfakes and AI Scams<\/title>\n<meta name=\"description\" content=\"Deepfakes are now being widely used online\u2014even by the government. 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