{"id":49451,"date":"2026-03-10T08:00:39","date_gmt":"2026-03-10T12:00:39","guid":{"rendered":"https:\/\/www.newamerica.org\/?post_type=insight&p=49451"},"modified":"2026-03-10T10:47:09","modified_gmt":"2026-03-10T14:47:09","slug":"new-mission-and-vision","status":"publish","type":"insight","link":"https:\/\/www.newamerica.org\/insights\/new-mission-and-vision\/","title":{"rendered":"New America Announces Its New Mission and Vision, Reveals New Logo and Website"},"author":16,"parent":0,"menu_order":0,"template":"","issue_tax":[],"topic_tax":[],"program_tax":[],"project_tax":[],"person_tax":[],"podcast_show_tax":[],"insight_type":[3807],"fellowship_tax":[],"award":[],"class_list":["post-49451","insight","type-insight","status-publish","has-post-thumbnail","hentry","insight_type-press-release"],"acf":{"details":{"hero_type":"small-image","abstract":"New America announced a new mission statement and visual identity to meet the challenges the country faces at this crucial moment in our nation\u2019s history.","subheading":"","read_time":"","watch_time":"","podcast_player":"","apple_podcast_link":"","spotify_podcast_link":"","podcast_link":null,"listen_time":"","youtube_id":"","":null,"featured_image":49453,"add_image_caption":false,"caption":"","pdf_version":null,"helper_taxonomies":{"issue_tax":false,"topic_tax":false,"program_tax":false,"project_tax":false,"person_tax":false,"fellowship_tax":false,"event_type":false,"location":false,"insight_type":[3807],"award":false,"podcast_show_tax":false,"person_type":false,"demographic_key":false,"survey_topic":false,"organization":false},"media_inquiry":false,"media_inquiry_title":"","media_inquiry_email":""},"page_layout":[{"acf_fc_layout":"layout_wysiwyg","_acfe_flexible_toggle":null,"component_wysiwyg":{"add_background_color":false,"content":"Washington, DC<\/b> \u2014\u00a0New America<\/a>, a nonpartisan, solutions-oriented think tank, announced today a new mission statement and visual identity to meet the challenges the country is facing at this crucial moment in our nation\u2019s history. Over the past decade, New America has increasingly focused not only on thinking big about the changes this country needs, but also on how to work directly with the people most affected by policy. Its revised mission statement\u2014generating big ideas and bold solutions for a new America<\/b>\u2014leans into this identity. The new<\/i> New America is focused on empowering policymakers and changemakers to turn bold ideas into real solutions for people, families, and communities in the United States and worldwide.\r\n\r\nComplete with a relaunched brand, overhauled website, and new logo to mark the milestone, New America\u2019s next era elevates thought leadership and practical solutions across five core issue areas: education and work, democracy, family well-being, global security, and technology\u2014with a renewed commitment to the challenges of today and tomorrow.\r\n\r\nAs the world\u2019s challenges have grown more urgent and complex, solving them requires both new policy ideas and new ways to engage audiences in the work. New America envisions an America that represents and serves the public, where institutions work for all Americans, where workers, families, and communities can thrive, and where people are secure from existential threats.\r\n\r\n\u201cSince our founding in 1999, New America has generated big ideas to usher in sweeping, long-term changes necessary for all Americans to succeed,\u201d said New America Chief Executive Officer Anne-Marie Slaughter. \u201cBut today does not look like 1999, and neither should we. We have spent the past decade developing ideas and solutions for the big reforms that our country needs to succeed in our politics, education, social policy, technology, and global security. We have also built a new practice of how to integrate policy design and delivery by putting people first. With today\u2019s announcement, we are proud to launch a new era at New America\u2014one dedicated to a vision of a new America that represents, serves, and works for everyone.\u201d\r\n\r\nThe redesigned website<\/a>\u2014with expanded multimedia storytelling including podcasts, better access to live events, and publications reimagined to put readers first\u2014offers the user a more direct path to explore New America\u2019s research and analysis and delivers New America\u2019s impact stories directly to our audiences.\r\n\r\nThe new website\u2019s creative, dynamic, and intentional thought leadership\u2013driven platform reflects how readers actually consume information today. It transforms New America\u2019s digital presence into a more user-friendly, sustainable, and accessible platform to better engage our audiences, and inspire them to action.\r\n\r\n\u201cThe people we serve don\u2019t just consume our content\u2014they use it as a blueprint for action,\u201d said Paul Butler, New America\u2019s President and Chief Transformation Officer. \u201cAs we unveil this new identity and digital platform, our focus remains squarely on them. We\u2019ve rebuilt our experience from the ground up to be more intuitive and accessible, ensuring that our research and stories can be translated directly into impact. We are proud to see our digital tools become as bold and effective as the people who use them to change the world.\u201d\r\n\r\nWith a modern, unconventional aesthetic, the new logo, colors, typography, visual elements, use of photography, and data visualizations reflect the new New America, which values innovation, inclusivity, and people-focused social impact.\r\n\r\n\u201cWe are excited to relaunch our brand, our website, and our logo, each of which expresses New America\u2019s forward progress and optimism,\u201d said Vice President of Content and Communications David Lanham. \u201cThis relaunch reflects our evolution as an impact-driven organization and our clear-eyed motivation to tackle the important challenges that lie ahead. As we move forward, our experts are now better equipped with the modern, future-ready tools they need to share bold policy ideas, and ultimately, generate the impact our nation needs.\u201d\r\n\r\nWith a focus on elevating its core issue areas to the forefront, the new brand and website center content around the following five issue areas, each essential to building a nation and a world where everyone can thrive:\r\n\r\nEDUCATION & WORK, <\/b>led by Kevin Carey<\/a>, sees public education as a pillar of American prosperity and civic life, and makes education and work opportunities accessible to everyone.\r\n\r\nDEMOCRATIC FUTURES, <\/b>led by Mark Schmitt<\/a>, is working to restore civic trust and developing new strategies and innovations to counter the threat of authoritarianism in this era of democratic crisis.\r\n\r\nGLOBAL SECURITY, <\/b>led by Peter Bergen<\/a>, is reimagining global systems to center people and the planet, while strengthening national security.\r\n\r\nTECHNOLOGY & DEMOCRACY, <\/b>led by Lilian Coral<\/a>, is working to harness technology\u2014which shapes our democracy, our economy, and our daily lives\u2014for the public good.\r\n\r\nTHRIVING FAMILIES, <\/b>led by Tara Dawson McGuinness<\/a>, is working toward a world where families can thrive with the time and resources they need for a better life.\r\n\r\nIn addition, New America is elevating its New America Fellows Program<\/a>, which has brought important new voices to the public sphere, supporting many award-winning books in narrative nonfiction and innovative multimedia projects. New America is also marking the moment with a reintroduction of The Thread<\/i><\/a>, its digital magazine that weaves together issues of policy, equity, and culture.","":null,"drop_cap":false,"anchor_id":""}},{"acf_fc_layout":"layout_key_takeaways","_acfe_flexible_toggle":null,"component_key_takeaways":{"heading":"","intro":"About New America:<\/strong> Our mission is to generate big ideas and bold solutions for a new America. We envision an America that represents and serves the public, where institutions work for all Americans, where workers, families, and communities can thrive, and where people are secure from existential threats. Learn more at newamerica.org<\/a>.<\/em>","list":null,"":null,"anchor_id":""}},{"acf_fc_layout":"layout_add_component","_acfe_flexible_toggle":null},{"acf_fc_layout":"layout_authors","_acfe_flexible_toggle":null,"component_authors":{"":null,"anchor_id":""}},{"acf_fc_layout":"layout_taxonomies","_acfe_flexible_toggle":null,"component_taxonomies":{"":null,"anchor_id":""}},{"acf_fc_layout":"layout_related","_acfe_flexible_toggle":null,"component_related":{"":null,"anchor_id":""}}]},"yoast_head":"\nNew America Announces Its New Mission and Vision, Reveals New Logo and Website - New America<\/title>\n<meta name=\"description\" content=\"New America announced a new mission statement and visual identity to meet the challenges the country faces at this crucial moment in our nation\u2019s history.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newamerica.org\/insights\/new-mission-and-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New America Announces Its New Mission and Vision, Reveals New Logo and Website\" \/>\n<meta property=\"og:description\" content=\"New America announced a new mission statement and visual identity to meet the challenges the country faces at this crucial moment in our nation\u2019s history.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.newamerica.org\/insights\/new-mission-and-vision\/\" \/>\n<meta property=\"og:site_name\" content=\"New America\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/NewAmerica\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-10T14:47:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.newamerica.org\/wp-content\/uploads\/2026\/03\/Press-Release_Website-Feature_700x440.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"880\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@NewAmerica\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.newamerica.org\/insights\/new-mission-and-vision\/\",\"url\":\"https:\/\/www.newamerica.org\/insights\/new-mission-and-vision\/\",\"name\":\"New America Announces Its New Mission and Vision, Reveals New Logo and Website - 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